A warm and playful brand identity for Willow & Sky, a local Tennessee candle maker focused on recycling efforts by using discarded cans as holders.
Ideation began with a round of sketches focused on the sweetest terrier mascot, Willow, leading to rounds of refining type treatments and finalizing illustration styles.
This ultimately led to the final branding system, from icons to full lock-up, utilizing a bright, poppy, and approachable colour palette to reflect the candle scents, approachability of the small business, and playfulness Willow brings to the operation!
While not currently in use, Willow & Sky was also provided with a packaging mock-up to visualize further branding pursuits. Additional assets could include stickers, candle labels, and personalized packaging materials.