In 2025, Lodge Cast Iron continued to strengthen its brand and hone in on its north star. To start bringing our vision across the country, we began work on our very first CTV ad spots.
While creating these storyboard concepts, a few important details stood out to us. Who are we showing enjoying our cookware? How are we showing the versatility of our product? How do we make the cookware the hero, just as much as the at home cooks? Details like the environment, culture, personalities, and what foods are being eaten can take us through not just the life of a single pan, but hundreds of families across generations.
Photography taken on set by Sarah Unger, not final images from video spots.
And, of course, a special mention to my favourite piece of set design- a fake, Lodge novel.